Remote meetings have a different dynamic. They last much longer x and reps need more content. With Shaman you can create interactive e-detail aids with multi-path structures, transforming each online meeting from a boring slideshow into an engaging two-way discussion. Your sales reps can only detail, approved content, always in the latest version. Unlike most webmeeting platforms, Shaman offers a content management system CMS , including publishing and versioning. Unlike standard remote-conferencing software, Shaman collects detailed statistics about every online interaction, so you can identify HCP interests and better meet their needs. Keep engaging your prospects and supporting your sales reps after each online meeting, emailing a PDF handouts or personalized web pages. Shaman is a standalone solution that works from any laptop or tablet.
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As technologies such as Skype and Facetime have become an integral part of our personal communications, remote professional communications between pharma companies and HCPs will likely increase. This trend will also accelerate as physician access becomes ever more difficult. In some mainly Northern European markets, sales reps often do as few as 2 calls per day. Additionally, in markets like the Netherlands and Sweden, reps are only allowed to see HCPs to present a new product after an explicit request by a physician.
The traditional way of engaging with HCPs has evolved into a new model that combines, on different scales, face-to-face interactions with remote digital experiences, hence introducing Pharma companies to a new world of possibilities regarding customer interaction. For companies that do not want to shift entirely to digital strategies, bringing together detailing and remote detailing can offer benefits to all stakeholders. On one hand, it can provide support before and after the medical visit, offering a more personalized service to HCPs through follow-ups and the creation of individualized contents. On the other hand, it can be useful to maintain interaction with HCPs that either work with more mature products, are difficult to access geographically or represent a lower priority. This signifies a more cost-effective method to approach a larger number of physicians with tailored information both virtually and in person. Now is the time to overcome the barriers that detailing, by itself, could not solve. The combination of both models can deliver numerous advantages that will add significantly more value and impact a bigger number of customers while reducing costs to Pharma companies. By partnering with SPRIM, we deliver your company the latest, personalized digital services that will help accomplish the most ambitious commercial strategies, while always striving for excellence.
E-detailing, electronic detailing, is a now well-established way of increasing pharmaceutical and medtech company efficiency in customer engagement — and enable a better service to be delivered to healthcare professionals HCPs and other stakeholders. In essence, e-detailing digitizes sales content and provides it on a mobile device. That makes it possible to be interactive and more interesting to HCPs. It also ensures that presentations are trackable, providing data to help you better meet HCP needs. That makes it possible to be interactive and therefore more interesting to HCPs. E-detailing offers many benefits for both your business and your customer:. It should be interactive, providing opportunities for HCPs or other stakeholders to actively engage with content.