While exotic car sales are still holding up, it's becoming harder for any brand to offer a lineup without a utility vehicle of some sort. Enter the Urus, Lamborghini's first foray into the truck and SUV market since the LM, a blocky monster designed as a military truck. We love it. If it's attention you want, the Urus gets it. More than any other SUV, it looks wild and exotic. Even in the Los Angeles area, where supercars are commonplace, the Urus attracted plenty of oglers and smartphone photographers. The interior is similarly wild.

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Edmunds' Expert Review
Although Lamborghini is well-known for its outlandish supercars, even it couldn't ignore the market trend of increasing SUV popularity. But you wouldn't expect the brand to come out with some amorphous family taxi. No, Lamborghini will find success only if it has the most ostentatious SUV on the market. And that's how we end up with the Lamborghini Urus.
Where This Vehicle Ranks
The Lamborghini Urus is extreme in almost every way, which is exactly what's expected when a legendary supercar maker builds an SUV. Its chiseled bodywork and hulking proportions are appropriately exaggerated, but don't think this hp Italian monster isn't a terror on the track. This is a testament to both Lamborghini's dedication to absolute performance and the super-ute's track-ready hardware. While the company's Aventador and Huracan supercars can only be enjoyed by two people, the Urus can entertain—and no doubt frighten—as many as five passengers. Along with actually useable cargo space, it has the ability to tow a trailer and tackle off-road obstacles. Sure, it costs a fortune and shares some parts with the much less-expensive Audi Q8 , but the Urus earns its title as the ultimate SUV. Lamborghini makes the Urus more unmistakable—if that's even possible—by giving it wilder paint options. These include either bright green, orange, or yellow as part of the new Pearl Capsule appearance package.
The Lamborghini LM aka "Lamborghini truck" is an off-road truck manufactured by Lamborghini between and The LM was not the first of its kind to be built by Lamborghini. Both vehicles used rear-mounted American power plants and were intended for military use, but were not well received.